Philippine Revolution and Jose Rizal Essay

Paciano without a doubt was a great hero. He was just kinda outshined by his younger brother, jose. I’d say our national hero’s patriotism was highly influenced by him, he was an idol kuya in the eyes of Jose Rizal. Father Jose Burgos was a close friend of Paciano (whose death, together w/ Zamora and Gomez’s, according to rizal himself, had â€Å"opened his eyes† re the sad plight of our country back then), so we can clearly visualize the imprint of Paciano on Rizal’s nationalism. He (paciano) was the one who financed Rizal’s education in europe. We wouldnt have the great Jose Rizal if it hadnt been for the unsung heroism of Paciano.   Paciano joined and actively supported Propaganda Movement for social reforms, and supported the Movement’s newspaper, Diariong Tagalog. An avid supporter of the movement, he did tasks such as collecting funds to finance the said organization, and solicited money for the nationalist paper. As a Katipunero, he influenced people in Laguna with the revolutionary ideals. Despite the tortures he had in the hands of the Spaniards, he refused to implicate his younger brother who was kept in tight security in Fort Santiago. In January 1897, after his younger brother’s execution, Paciano joined General Emilio Aguinaldo inCavite. He was appointed brigadier general of the revolutionary forces, and was elected Secretary of Finance in the Departmental Government of Central Luzon.[1] During the Philippine-American War (1899–1913), he commanded the Filipino forces in Laguna. U.S. troops captured him in Laguna on 1900.[1] He was released soon after, and he settled in the town of Los Banos, Laguna. Not many Filipinos are aware that Paciano Rizal, the older and only brother of Josà © Rizal, was an active and passionate member of the Katipunan. As a katipunero, Paciano was no less heroic than his very famous brother. So little is known of Paciano. Yet, he is one of the unsung heroes of the Katipunan. Paciano was Rizal’s model for Pilosopong Tasio, one of the important and very interesting characters in his novel Noli me tangere. In his letter to Blumentritt dated 23 June 1888, Rizal wrote †I don’t know why I forgot to introduce you to my brother. You who wish to know good men will find in him the most noble of the Filipinos. My friend Taviel de Andrade said that he was the only man in the Philippines – the young Philosopher Tasio. When I think of him, though an Indio, more generous and noble than all the present-day Spaniards put together.† As the the elder son, Paciano helped the family in managing their farm and was like a. Not only did he help finance Rizal’s education in Europe, he did his best to save money to have his brother’s two novels printed, collected financial contributions for the Propaganda Movement, and solicited subscription for the Diariong Tagalog, a nationalist newspaper. He also supported the Katipunan by propagating its ideals in Laguna. When Josà © was jailed in Fort Santiago in 1896, Paciano was also arrested and tortured to force him to give testimony that would prove his brother guilty of sedition. After Rizal’s execution at Bagumbayan, Paciano went to Imus, Cavite to offer his services to Emilio Aguinaldo. He become the military commander of the revolutionary forces in Laguna and continued. He continued fighting as a katipunero in the Filipino-American War. In an interview for an article featured in the Philippine Centennial in the Francisco Rizal Lopez, one of Paciano’s grandsons, told of his grandfather’s days a a revolucionario. Lopez said that Paciano nearly died of the torture. â€Å"His whole body was swollen and bloody because of the torture he received. The authorities brought him to my grandmother Narcissa because they thought he was going to die. After a week, he recovered. But he was actually at death’s door.† â€Å"My aunt told us a story about my Lolo Paciano whe n he was a revolucionario. She told us that everyday, my Lolo and the other revolucionarios would count the money they had collected. One day, my aunt was so tired and her hands were malansa so she asked my grandfather, ‘Puede po bang makakuha ng cinco centimo diyan para makabili ng sabon dahil malagkit po at malansa ang kamay namin?’ (Could we get five cents to buy soap because our hands are sticky and putrid?) My Lolo got very angry and he said, ‘Huag ninyong galawin ang perang ‘yan!’ (Don’t ever touch that money. That’s for the revolution!)† Sometime in 1900, Paciano was captured by the Americans and ordered to swear allegiance to the American flag. According to his grandson, Paciano said, â€Å"I cannot swear to any other flag because my allegiance belongs to the Filipino flag. But I can assure you, since we have lost and I have surrendered, I am going to leave you in peace.† After the revolution, it was almost impossible for the Rizals to live in Calamba. They have been stripped of everything they owned and they felt persecuted, so they chose to live in Los Baà ±os, the town next to Calamba. Paciano Rizal’s home stands near the Los Baà ±os municipal hall, beside the fire station. There he lived the rest of his life until he died of tuberculosis on April 30, 1930. Francisco Lopez described Paciano’s physical appearance and character, â€Å"My Lolo was a very humble, a very simple man. He never talked to us about his sacrifices in the Revolution. We did not even know up to the time of his death that he was a general in Aguinaldo’s army.† Paciano was a very thrifty man but not with his nephews to whom he always gave money to buy â€Å"tsampoy†. Of the two known pictures of Paciano, one was taken by one of Mr. Lopez’s uncle and the other was a picture of him as lay in his coffin. Paciano had a daughter, Emiliana who is Francisco Lopez’ mother, but he was never married because he could not marry under the Dominican priest. Emiliana, married her first cousin, Antonio Lopez. He was Narcissa Rizal’s son. Paciano lived a peaceful life during the American occupation. and kept his promise that he would leave the Americans in peace. He must have intensely disliked the Americans from an anecdote that Lopez told: † There was a certain Governor-General Leonard Wood and my grandfather did not like him. He had a dog and he named the dog Wood. So every time he felt like cursing the Americans, he would curse the dog† Paciano Rizal was buried in Cementerio del Norte in Manila but his bones were transferred to his home in Los Baà ±os in 1985. were he was given complete military honors. Paciano Rizal, Josà ©Ã¢â‚¬â„¢s kuya, or older brother by a decade and protà ©gà © of Fr. Burgos, had witnessed the garroting of the three curates and been, along with his generation, radicalized by it. His retelling to the sensitive eleven-year-old in Calamba in turn left an indelible impression on the young man, about to leave for Intramuros to study at the Ateneo. Later on Rizal said of the martyrdom, â€Å"Without 1872 there would be now neither Plaridel nor Jaena nor Sancianco, nor the valiant and generous Filipino expatriates in Europe. Without 1872, Rizal would have been a Jesuit and instead of writing the Noli Me Tangere would have instead written something entirely different.† Rizal dedicated his second novel El Filibusterismo (really a continuation of the Noli) to the memory of the three martyrs. Last year saw the commemoration cum celebration of the younger Rizal’s 150th birth anniversary, but not much has been said (at least, not much that I am aware of) about Paciano’s invaluable role in shaping the path his younger brother took, always there to lend a hand, a quiet, rock-solid presence Pepe could rely on. Paciano arranged, along with an uncle, for Pepe to embark for Europe in 1882, whose heady Enlightenment zeitgeist further sharpened Rizal’s critique of Spanish colonial rule. For at least five years Paciano sent him a monthly stipend, and once the Propaganda Movement had gotten off the ground helped raise funds for it. In 1896 he was imprisoned and tortured, to force him to implicate Josà © in the revolution that had begun that August but the stouthearted Paciano would not break. He was released and once Josà © was executed, Paciano volunteered for Aguinaldo’s army, and was made a general, his field of operations being Central Luzon. The revolution against the Spanish metamorphosing into the 1899 war against the U.S., General Rizal continued to fight, but was captured in 1900. Thereafter, despite offers of a government position as well as entreaties from prominent Laguna politicians to run for public office, Paciano, already married, chose the quiet life of a gentleman farmer, and died in 1930 at his home in Los Baà ±os, not far from Calamba, at the age of 79. Paciano’s love for and devotion to his younger brother meant a life behind the scenes, dramatic certainly in many instances but rarely in the limelight, never in the scene-stealing manner of Josà ©. Kuya Paciano’s life made the latter’s transformation into the icon every Filipino knows possible. He would have distanced himself from the label but in my book Paciano Mercado Rizal y Alonso is every bit the hero. Paciano Rizal, whose contribution to the Philippine revolution has been overshadowed by the greatness of his younger brother, Jose Rizal. When Jose Rizal decided to leave the Philippines for advance studies, Paciano, without the knowledge of their parents, asked Antonio Rivera, an uncle, to help in facilitating the travel of Jose Rizal abroad. Paciano himself engaged in the propaganda movement. When Marcelo H. del Pilar founded the Diariong Tagalog, a nationalist vernacular paper, in 1882, Paciano eagerly assisted those behind the paper. He helped the paper by soliciting subscription in his province (Laguna) and in the neighbouring towns of Batangas. During this time Paciano kept Jose Rizal informed about events happening in the country. Aside from attending to the needs of the Rizal family, Paciano regualarly corresponded with Jose in Europe regarding such local problems as land troubles, crop failure, increased land rentals, the decrease in the price of sugar and even the worsening agrarian disputes in Calamba. Paciano’s land dispute with the friars resulted in his exile to Mindoro for one year in 1890. During Jose Rizal’s away abroad, Paciano met and fell in love with Severina Decena, a beautiful lass from Los BaÅ„os, Laguna. They had two children–a boy, who died during infancy, and a girl they named Emiliana. When Jose Rizal was arrested in 1896 Paciano was also arrested and detained. This was to insure the incrimination of Jose Rizal. The older Rizal was tortured and asked to sign a statement linking his younger brother to the Katipunan and to the Philippine Revolution, which had broken out in August of that year. After three days of fruitless interrogation Paciano was released. Before the end of 1896 the Philippine Revolution spread like wildfire to the province south of Manila. Laguna joined the fight for liberty. The emergence of Paciano Rizal as a revolutionary leader was something that could not but draw attention. The Spanish forces gained momentum in the pursuit of the revolutionists, for which reason General Paciano followed General Aguinaldo to Bulacan. The general and his men transferred their camp to Biyak-na-Bato. In December of 1897 the famous truce of Biyak-na-Bato was signed, ending the 1896 Philippine Revolution. In pursuance to the provisions of the agreement, General Aguinaldo and several ranking officers of the revolution surrendered their arms and exiled themselves to Hong Kong. The revolutionary leader left in the country were instructed to comply with the other provisions of the treaty, like the surrender of arms and ammunitions. In this connection General Aquinaldo’s generals were sent to various provinces to arrange for the surrender of the remaining revolutionists who were now scattered. General Artemio Ricarte was sent to Cavite, Gen. Jose Natrividad to Bulacan, Nueva Ecija and Pampanga, General Miguel Malvar to Batangas, and Gen. Paciano Rizal to Laguna. Complying with orders, General Paciano Rizal, on 14-15 January 1898, surrendered the following to Spain’s General Ricardo Monet for the province of Laguna: 1 Mauser, 3 Remingtons, 46 muskets, 42 blunderbuss, 3 lantakas, 21 saber and 26 bolos. The truce failed, however, resulting in General Aguinaldo’s return to the Philippines. The United States and Spain declared war on each other. Flipinos who had returned to their place under the Spanish government and those who had settled down in their farms activated their fight against the Spanish government and became part of the forces of General Aquinaldo. Among the revolutionary generals who responded was General Paciano Rizal. He again led the fighting in Laguna as the military commander of the area.   Battles were fought openly in Spanish-held towns. In the fastness of Laguna, General Paciano Rizal actively led the onslaught against the Spanish troops.On 31 August, two weeks after the surrender of Manila to the Americans, the Spanish civil official of Laguna Province and a group of Spanish soldiers surrendered to General Paciano Rizal in Santa Cruz, the provincial capital.   On 12 June 1898, the revolutionary leaders proclainmed to the whole world the birth of the Philippine Republic, the first republic in Asia.   The following year the Filipino- American War broke out. Well-trained and well-armed American soldiers prevailed over the ill-quipped Filipino revolutionists. The fight was one-sided.   The loss of many battles was attributed to the revolutionists’ life of hunger and sickness. General Paciano Rizal was affli cted with malaria and he had become weak, he was captured in Laguna by the Americans. The year was 1900. After the war Paciano led a passive private life and retired to his farm in Los BaÅ„os, Laguna. He passed away on 13 April 1930, at the age of 79.   Pedro Patero’s account of his negotiations peace between Spain and the Filipinos revolutionaries, â€Å"El Pacto de Biak na Bato† , Paciano relates: â€Å"What do you want? That we make peace with Spain? That we be the bearer and acceptor of peace, when they have shot my brother, Pepe, banished my parents and relatives, falsely accused us to the last of my family, confiscating our lands and hurling a thousand horrors on our faces? Ah, Don Pedro, dig a deep well. Fill it from the top to bottom with all the bolos and lances that you wish. Then, command me to throw myself into it and I Paciano Rizal, will do just that, but do not ask me for peace because that, Don Pedro, is impossible- absurd!† Paciano exploits reveal getting the Spaniards to surrender in Calamba, by using firecrackers to show the Filipinos were heavily armed. After 3 days the Spaniards surrendered. In his letter to the PIR seen at the National Library Paciano requested for the status of the Americans if they were allies or enemies. Their suspicious actuation in the area proved right, August 13, 1898, Filipinos was tricked by the Americans, they fought another battle. 1900, weakened by malaria, Paciano was captured by the Americans and is said to have refused to swear allegiance to the flag of the USA. While Apolinario Mabini the paralytic was exiled to Guam because he refused allegiance to America. May unanswered questions left, but nothing is definite as of now, except that Paciano Rizal proves like other heroes of the Revolution of 1896 and 1898, should be rescued from obscurity and given the rightful place in our history Characteristics Of A Hero Courage For a hero, courage is as important as a shell is to a tortoise. Without courage, a hero is just as vulnerable as any other man walking down the street. Courage here stands to signify that firmness of the spirit and ‘mettle’ of the soul to stare at danger and trouble right in the eye. Courage here stands to signify the valor it takes to overcome adversities and adversaries. It’s like a soldier rushing into battle knowing well that death awaits him. In all reality, this is what courage is all about! Sacrifice A hero does not become a hero by simply beating up a thousand goons and riding into the sunset victoriously with his lady love. If this was all it took to become a hero, every other Romeo beating up rivals and stealing away his love in the still of the night can be branded a hero. It really is more than that! Sacrifice is what helps a mere mortal make that journey from a mediocre life to one filled with greatness. Sacrifice, by definition, can be described as the giving up of something highly valued for a purpose of greater importance. Thus, in order to achieve greatness and the status of a hero, it is extremely essential for an individual to sacrifice. Determination A hero cannot be considered one, if he possesses a will as bendable as a tube of rubber. A hero truly becomes just that when he exercises his will or determination to come out on top at any cost. Determination can be best described as a hero’s resolve or firmness of purpose to achieve what his heart desires most. It’s all about staying focused and not resting until the task on hand is executed. In life it may not be easy to achieve any given thing, but it is with determination that a man can ultimately achieve what he desires most and turn himself into a champion. Conviction Conviction here does not refer to a person’s skill at convincing another, but it rather refers to a person’s firm belief in any particular thing. It can refer to an unshakeable way of looking at life and all its variables. In a way, the convictions that a man holds can go a long way in determining if he has what it takes to become a hero. In fact, no man can truly become a hero, if he does not possess conviction that is impenetrable as well as unbending. Dedication Do you think that a person can make a man out of himself without being dedicated to any particular thing in life? Obviously not! This is because in life in order to enjoy a permanent taste of success it is extremely important to exercise dedication. If you desire to master an instrument, you have got to be dedicated to master it and shouldn’t really rest until you do. True dedication shouldn’t be forced; it in fact is the direct result of true desire. It is this dedication that can help distinguish a man as a hero.

Major Schools of Thought in Psychology Essay

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Antebellum America Essay Example for Free

Antebellum America Essay Regions are specializing The period of time in America before the civil war proved to bring out the specialties in each region. The West brought America true farming and allowed livestock to succeed. The eastern part of America prevailed in industrialization, creating many cities and businesses. The southern part of the United States was the dominated by slavery, plantains, and growing cotton. America had many skills but these talents were not mixed well, and each region had its very own specialty. The west began expanding at an extremely fast rate, and the best use for the land as to provide food for America. Livestock began to take over the West, and helped providing America with many animals. The west looked to provide for America by growing plants, due to the very fertile soil. The west quickly became known as the nation’s â€Å"breadbasket†. The sold animals and crops to America, and this westward expansion developed a talent that America craved. The west played a role in the antebellum period of America, but didn’t nearly touch the relationship issues between the east and south. The northeastern states of America were advancing in their talent of industry. Textile mills flourished and business became widely known in the east of the Unites States. The east contained eighty-one percent of America’s industrial capacity, and this specialization of industry continued in antebellum America. The big industry, business, and many opportunities brought many people to the north east. As a result, many families and people came to start a business of their own. The northeast gained many supporters due to its business attraction, an important factor in the nearby Civil War. This industry sparked a talent in America that only the east could accomplish. Antebellum America. (2018, Nov 02).

Psychology Bsc Essay Example | Topics and Well Written Essays - 1000 words

Psychology Bsc - Essay Example If they are asked to go beyond their stage of development they can only do some of the tasks required, and this depends on the child. When watching children we must take a look at the various developmental studies so that we can be sure that children we are watching are doing those tasks that are appropriate for their developmental stage. Piaget suggested that there were four basic cognitive stages of development. The children that we researched were in the preoperational stage where "children begin to use symbols for objects, thinking is influenced by fantasy" and the child assumes that other people have the same viewpoint as they do. (Loose Leaf Library 1990). As we watched the children in our group, they seemed to be doing exactly as Piaget suggested. They were alert and were able to work with the plastacine and create their own object by making it something that they saw in fantasy. The cognitive stage of development is important to the project that our group did because it assumed that the children already knew how to work with plastacine and that they would understand the interview questions. A similar study was done by Bub, Masson, and Lalonde (2006) in which children were subjected to reading tests to see whether they could overcome Stroop interference in their reading. The point of the Stroop effect is to show that when a child reads a colour that is a different colour than the word, they will take longer to perform the task of reading the word (p. 351). This study worked with 65 children between the ages of 7 and 11. They used five colours (blue, green, pink, red, and yellow) and five words (back, cold, face, home, and look) for the colour matching and reading words (p. 353). What they found was that the younger children had more Stroop interference than the older children. Although this study was interesting to read, it would seem that this topic would n ot be very important in helping children learn how

Investigation the Consumer Needs and Quality Marketing Essay

Investigation the Consumer Needs and Quality Marketing - Essay Example In order to meet consumer requirements and behavior, marketing research is conducted. Marketing Research helps to identify an appropriate marketing mix. Marketing Mix is actually the right combination of product, price, place, and promotion. Such research may either be formal or informal. Behavior that influences a consumer to prefer one brand over another is known as Consumer Behavior. It is all about the choices and preferences of a final consumer. McGraw-Hill/Irwin defined Consumer Behavior as The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Marketers use this knowledge to product design and price determination. Before making a purchase, consumers go through five stages of decision-making process such as; need recognition and problem awareness, information search, evaluation of alternatives, purchase, and post-purchase evaluation. First of all, the consumer recognizes his need. For example, a need for water in thirst. Then a consumer finds out the options available to meet his deprivation.

Medical Data Security Research Paper Example | Topics and Well Written Essays - 2000 words

Medical Data Security - Research Paper Example INSTRUMENTS Video Analysis Videotaping was done with a closed-circuit cameras of all the visits of the patients of the study physicians which enabled to analyze the actual form and content of interaction through the use of the SEGUE Framework(Set the stage, Elicit information, Give information, Understand patients perspective, End encounter). The focus was maintained on the six of the SEGUE tasks to evaluate the completeness of information elicited by the study physicians which are: attempts to outline patients agenda, exploration of psychological and emotional issues, discussion of how health affects a patients life, checks and clarifying of information, encouragement of patients in asking questions, and ensuring the completeness of the order at the end. The visit lengths were also noted, laboratory tests done the two major variables that could have an effect depending on type of record used. Sample Between June 1997 and February 198 data was collected from 238 clinical encounters h aving six physicians. In 18 cases, there was lack of demographic information about patients and in other cases 16 cases, videotapes were inadequate, yielding complete data for a total of 204 patient visits. Patients The study was conducted within a primary care environment characterized with a wide range of patient and health problems. Almost half (49.5%) out of the 204 patients were females. Patients’ ages ranged from 23 to 91 years with a mean of 46.6 years and a median of 42 years [7]. Even though 15.7% of the patients in the control group had at least a single previous encounter with an EMR physicians, a printout of their electronic record was also attached in the paper chart(hence the control physicians never required the computer) Physicians The ages of the EMR... Comparing with the controlled group, it was observed that the EMR physicians videotaped adopted a more active role in information clarification. This was mainly due to the semi-structured format for data recording, increased information accessibility as well as tool availability that enhance sharing of information with the patients. They were also able to engage the patients to a large extent by encouraging them ask questions and maintaining the encounter to the end. The noted trend indicating that EMR physicians completed more patient-related tasks to a lesser extent as did the control physicians added with the reports that the initial EMR physicians’ visits appeared as having extra time underscores the need for controlled pre/post intervention study on the effects of the EMR on the physician-patient encounter. Despite earlier thoughts that the computer seemed vital, it became clear that EMR physicians could not manage to orient themselves properly as did the other physicians using the paper records. The ability to maintain an eye contact is very important since it helps in gathering of information as well as conveying attention. Recent research has indicated that indirect and less eye contact resulted to less patient disclosure. Positioning of the computers to ensure that the patients too have visibility is important and also designing the offices accommodating the EMR systems to enhance comfortable positioning of the physician, patient as well as the computer in such a way to enhance patient-centered communication behaviors.

Case analysis Essay Example | Topics and Well Written Essays - 500 words - 5

Case analysis - Essay Example This is not the case in other countries such as the U.S. and the European markets, where there seem to have a relatively sluggish economic growth consequently resulting to decreasing disposable income. The levels of disposable income in any particular country will affect the demand of the motorcycles. Most people will tend to determine whether a motorcycle is a luxurious good or an alternatively cheaper means of transport. If for instance the motorcycle is considered a luxurious good, any sort of an increase in the level of disposable income would lead to increase in demand of the motorcycle and vice versa. On the contrary, if a motorcycle is widely considered as a cheaper option for transport, decrease in the level of disposable income will increase the demand for the motorcycle and vice versa. The company scenario planners take the varying levels of income into consideration. They plan to establish market segments where different motorcycles would be sold depending on the needs of the market. In addition, scenario planning has led to developing strategies that ensure that motorcycles are developed to meet the different economic conditions (Fred, 2011). The company will thus be in a better position to compete well in the market. Other influences such as trade barriers in terms of tariffs are highly affecting the number of motorcycles imported within any particular country. This excludes the countries that are engaged in agreement of free trade and reduction of trade barrier. The free trade agreement has also increased the opportunity of international trade of motorcycle. Legislations regarding noise and emission levels have set the standards within certain countries. Thus, the motorcycles have to be made to comply with such standards (Fred, 2011). Harley Davidson Company continuously monitors the changes of laws and regulations in the market and other political issues that might hamper the sales efforts such as war. Over the

Women in ancient China were treated unequally to men Essay

Women in ancient China were treated unequally to men - Essay Example A person may often comply when prompted to act in a certain way by another whether or not they believe it is the correct course to take because the outcome of non-compliance may be or lead with undesirable social consequences. Obedience differs from compliance. A person will obey a directive from a person accepted as an authoritative figure because they do not believe that they have a choice whereas complying is more of a choice. The women of ancient China had little choice but to obey their male counterparts regardless of whether they were fathers, brothers, husbands or even sons and had few options as to how their life was going to turn out. Although their lives were often miserable and completely constrained within the boundaries set by them by the men in their family, few women had the courage or even the idea to try to make things better. Those who did try to make a difference were often silenced by cruel or deadly means and were unable to make much headway in a culture so compl etely ingrained in both the male and female mind. In many ways, the living conditions for women in China remained fundamentally the same for thousands of years reaching even into the 1900s as the country resisted the effects of globalization felt elsewhere. The purpose of this paper is to explore the various ways in which women were treated unequal to men beginning with the writings of Confucius and extending into fictional literature that presents an image of what this sort of life might have looked like. The basic fabric of Chinese society was formed upon the foundations set by Confucius (551-479 BC). During his lifetime, Confucius worked as a political leader and was one of history’s great early philosophers. â€Å"His teachings †¦ form the foundation of much of subsequent Chinese speculation on the education and comportment of the ideal man, how such an individual should live his life and interact with others, and the forms of society and government in which he

Revenue Management in Hospitality Assignment Example | Topics and Well Written Essays - 4250 words

Revenue Management in Hospitality - Assignment Example YM majorly focuses on revenue generation and management by emphasizing the concept of ‘4 C’s’, comprising Calendar, Clock, Capacity and Cost associated with forecasting of demand. From the provided case study, it has been identified that Aldermar Resorts & Spas is a premium and luxurious family run company that specializes in the hotel industry and is located in Greece. The business is recognised to be facing a number of problems associated with fluctuations in demand patterns. Hence, the operation management consultant is to concentrate on the development of an YM strategy that would replace the existing strategy used by the company in order to ensure effectiveness and success of the YM performance in the business operations. The report would outline the importance and applicability of YM in enhancement of performance and would assess the impact of CRM integration in YM. Furthermore, the report would concentrate on discussion of the various job roles that must be adhered by the staff members concerned with the implementation of YM. Moreover, the report would examine the strategies that can be used by Aldermar Resorts & Spas to enhance performance and mitigat e the problems. Finally, the report would disclose a number of YM metrics that the firm needs to consider for performance assessment and generation of higher revenues. YM is considered as one of the prominent tools to determine the risks associated with decisions taken by the firm to ensure generation of higher performance and revenues in the present as well as future markets. Aldermar Resorts & Spas comprises eight properties that have a distinct client mix including conference guests, individual clients and tour operators. Each of the eight properties is concerned with application of a unique product mix, which assures successful application of the YM strategy with due consideration to the available resources. The problem of high fluctuations

Significant Health Care Event Essay Example for Free

Significant Health Care Event Essay While writing this paper on health care it will be discuss how some significant event relates to the changes taking place in health care today. It will also examine if this event made an impact in the historic evolution of health care. Last thing this paper will discuss is do my personal belief and values agree with this change? This significant event is technology. The growth of technology has played a role in how health care is changing in the United States. According to Leiyu Shi â€Å"technological revolution has been primarily responsible for bringing medicine into the public domain. Technology have open debate over how people will pay for health care, what kind of health care they will receive and what role will governments play in health care. Health care has gone through three historic phases; the first phase was preindustrial era that was from the middle of the 18th century to the latter part of the 19th century. The second phase postindustrial era started in the late 19th century and the phase the country is currently in the corporate eras, which mark the growth of globalization, organizational integration, managed care, and information revolution. There have been several ways technology has changed health care services. One way is the improvement in records keeping. This makes it easier to keep up with patient’s records and help hospital workers do their job more effectively. Record keeping was made safer and easier when hospitals went to electronic health records, errors was far less than before electronic records. It also makes it quicker access for the physicians and staff to find files that was needed in a timely manner. By having this information on a screen in front of the physician, it makes the physician be able to make a decision based on a patient entire medical record. The Internet has empowered patient to research their own symptoms and find a doctor of their choice. Hospitals are using websites, blog, and social media to connect with potential patients and to get the good thing that they are doing to help people when they are sick. Technology offered patient hope of finding a cure or a much easier and faster way of doing procedures. Technology has changed the world, now we can take college classes’online, grocery shop from your home and technology has made a major improvement in the health care field. The digital revolution has completely changed the way we get information on, and treatment for, our health. I believe technology has helped the growth of healthcare and it will continue to make thing better for the patients and healthcare across the United States. I personally agree that technology will continue to help with the ever growing need for more ways to do patient friendly surgeries for health care and I witness this as an employee of a health care facility. For example I watch the way some procedures are done with the new technology da vinci robotic surgery. According to Intuitive Surgical Thanks to a breakthrough surgical technology, there is a new category of minimally invasive surgery for which you may be a candidate. It is an effective, minimally invasive alternative to both open surgery and laparoscopy. Through the use of the da Vinci ® Surgical System, surgeons are now able to offer a minimally invasive option for complex surgical procedures. Before this technology came to the hospital the surgery required large open incisions, this meant recovery time was more and also it was proven the patients will be in more pain this way. The da vinici surgery has help patients get back to their normal lives faster, shorter hospital stay, and less pain. In conclusion health care is in a better place today because of the significant event of technology being part of health care. Scientist will continue to strive and make new technology to improve the way surgery is done. Government has to find a way to come together on how Americans can afford to have healthcare. My beliefs and values are that the United States has to move toward making sure all Americans have health insurance.

Brewery industry in Europe Roay Unibrew Analysis

Brewery industry in Europe Roay Unibrew Analysis CHAPTER 1: INTRODUCTION Overview This paper consists of seven chapters: Chapter 1 explains the aim of the given topic, describes the brewery industry in Europe, and focuses the development of the brewery industry and polish economy after the fall of a communism in 1989 In chapter 2 I decided to present a theoretical background of the strategy and macro-environment theory Chapter 3 focuses the research methodology and approach that was taken in order to analyse it Chapter 4 describes the market analysis, and shortly considers the competition Chapter 5 is about the internal analysis of Royal Unibrew Poland. It presents strategy of the company, its mission and vision of the development. Marketing mix was taken into consideration as well. Chapter 6 was devoted to the analysis of the gathered data And in chapter 7 there are presented conclusions and recommendations for the future Topic and purpose of thesis Strategy is an incremental part of every company, and its success depends mainly on the way it is developed and implemented. Expansion to the foreign markets requires long-term planning and thus good preparation. These factors influence the companys current and future position on the chosen market. The aim of my thesis is to prove that well-developed strategy is the main key to success in expansion to the foreign markets, and it will be based on the case of the polish branch of the Dutch brewery company, Royal Unibrew. Royal Unibrew entered the polish market in 1995, and since this year it has become one of the leading beer producers in Poland. This country has become an opportunity for the foreign investors after the fall of the communism in 1989. Royal Unibrew decided to wait a few years until the polish economy stabilizes, then entered the brewery market and invested in its significant brands. Its further successes were supported by the well-derived strategy, acquaintance with the polish culture, potential customers needs, and rules of the new market. Strategies vary along with the cultures and Case of Royal Unibrew investing in Poland is a great example of the successful foreign investment, which required a clear vision of the companys long-term future, supported by a lot of effort, budget, and experience of the management. Strategy plays here a very important role, and therefore it is considered in the topic of this thesis. Strategy is a part of the vision. is a part of the strategy. Therefore implementation of the strategy Why is the strategy so important for the company? Why is the strategy so important? There is no victory without a good plan of campaign. Strategy is a long-term plan, connected with the current and future position in the environment, and consistent action plan, which helps achieve the goal that has been set earlier. It differentiates one company from another, and separates winners and losers. However, the company cannot focus too much or too less on its vision, because the result may be tragic, for example it influences board problems in personnel, quality, or poor productivity. If we ask any manager about vision of the strategy, he or she is going to give a broad range of different solutions, in order to make person understand difference between corporate strategy and operational planning. Companies Strategy as a determinant of business success in the expansion to the foreign markets : The brewery industry market in Europe and CEE Main players on the market Brewery industry is one the most developing branches in the world. Constantly increasing beer consumption, changing habits of the consumers often looking for the low percentage beers and the developing technology have a strong influence on the further development of the beer industry. European market is rich in different brewery brands, and it is the region, where beer is mostly consumed in the world (http://www.entrepreneur.com/tradejournals/article/163751154.html ). However, their position on the market depends on the sales, and therefore some of them stick only to the domestic market and become local leaders ( for example Fà ¶roya Bjà ³r, the only producer of beer and soft drinks in the Faroe Islands, close to Denmark ). Thus, basing on the data from the year 2007, there are ten main players on this market in Europe: Heineken, Interbrew/Ambev, Carlsberg, S N, SABMiller, Radeberger Gruppe, Coors, Anadolou Group, Mahou S.A. and Bitburger. These brewery groups compete very aggressively with each other and promote themselves on each possible occasion ( f. ex. Oktoberfest in Germany Heineken, or World Cups Carlsberg ). They have an advantage over the rest of the brewery companies, because they possibly often use all marketing tools channels, in order to attract peoples attention: TV commercials, internet pop-ups, radio commercials, billboards, posters on bus or train stations. Their strategies are professionally reconsidered and promotion campaigns easily remembered. The meaning of the brewery industry for the economy Economy is strongly influenced by the brewery industry. Brewery market sales in Poland in 2008 made almost 35,6 million hectolitres, what in financial term gave almost 45 billions PLN. This amount was equal to the governments spending for defence which was provided in 2009. There was a double increase between 1993 and 2002 in the beer production, and in 2006 by 7%, where the average Pole has drank about 87 litres. If we compare this achievement to year 1996, we can observe a big difference there were consumed only 29 litres of beer. Polish beer amateurs have caught Europeans, and drink nowadays almost 95-100 litres per year. When it comes to the beer consumption, Poland holds the fifth position in Europe. Brewery industry is one of the main revenues sources for the Treasury. According to the data from year 2007 provided by the Brewing Industry Employers Association of Polish Breweries, it has conducted almost 1,48 billion zloty ( PLN ) for duty. Comparing to the analogue year 2006, there was a 3% increase observed. Moreover, CEOs of the leading breweries were satisfied about the sales. Kompania Piwowarska has sold 18% of the beer more than in 2006 ( 2,2 millions hectolitres have been consumed), and Royal Unibrew Poland boasted with the 5% increase in sales, and 13% in revenues. Target group description Target group of the beer companies varies, because there are different brands of beer with the different tastes. Brewery companies usually focus mature people, men and women, at the age of 18 + ( in some countries 16 + ), and with different needs. Some of them want to relax in silence with a bottle of a good beer at home, some need more excitement with a group of friends at the disco or pub ( they are as well very active, full of energy and optimism ). In order to describe the target group correctly, company has to consider more factors, such as: education, occupation, income, place of living, style of living, way of spending free time, needs of the customer. There is a high potential in the brewery market. Companies focus different target groups. For example Cooler is a great tasty lemon or apple refreshing beverage of the Royal Unibrew company. This product has been designed specially for women looking forward to refreshment during a hot days and nights. According to the data provided by the Royal Unibrew Poland, tasty beers become very popular among women, because there is not such a strong bitterness as it appears in the traditional beers, have a very delicate flavour, and low percentage of alcohol. ( wlasne badania my own contribution to the market research ) Another good example is Tyskie beer, beverage well known in Poland, Czech Republic, Slovakia, Germany, and Lithuania. (http://www.noltychy.pl/news,1355,beerfest-najwiekszy-festiwal-piwa-w-polsce-chorzow-28-30-08-2009r.html ). Its target group are traditional beer fans mainly working men, with the families, whose priority is their family. Work and other values are subordinated to it. They are loyal customers. As it is said, beer is just for their enjoyment, a form of relaxation, and kind of reward. They do not want to escape from the reality, like many other beer consumers. (http://www.ddb.pl/index.php?dzial=stronasID=350 ) General view of the polish economy After the transformation in 1989 Basic problem Poland had to deal with after the fall of the communism were its internal economic problems. Any kind of investment was impossible because the former system contributed huge foreign debt, and 500% hyperinflation ( until 1990 ). Prof. Grzegorz Kolodko mentions, that because of the increasing financial, economic, social, and political imbalance former socialist economies had lost their tempo, and then ability capacity to grow . Moreover, he explains this situation as follows: Huge deficiencies, caused by the inflation pressure, which source lays in the structure and wrong macro-economic management, intensified micro-economic inefficiency and prevented fulfilment of the social needs. The first non-communist government, led by Tadeusz Mazowiecki , decided to implement a so called Balcerowiczs plan ( first minister of finance after 1989 ). The idea of this plan was to liberalise internal prices, increase import, tighten the financial policy and wages control towards enterp rises, implement the interest rates which are higher than inflation, stabilize the dollar and implement possibility of its exchange. Polish economy was stabilized and was opened to the world. Banking system and monetary and credit policy have been reformed. New government created capital market, labour market, and implemented privatisation law in 1990. Transformation of the ownership, independence of the companies, and stimulation of the internal competition were very important in the reformation systems. Policy of the state assets privatization, free-market principles implementation, and decrease of the budget deficit were very fruitful: Inflation decreased to 43%, and during the next years it was just a one-number value Government was so successful, that the creditors decided to lower debt up to 50%, and foreign companies were eager to invest in Poland Year 1991 Warsaw Stock Exchange has been launched. Gross Domestic Product was increasing year by year 4% in 1993, and 7% in 1995. Polish Zloty has been denominated, and dollar stabilized the success of the polish reforms Poland is nowadays a country with the stabilized political system and still developing economy. Whats more, it is an active member of the World Trade Organisation ( WTO ), Organisation for Economic Co-Operation and Development ( OECD ), and Central European Free-Trade Agreement ( CEFTA ). Transformation processes had a strong influence on the re-valuation of all of the economic areas. Free-market rules, which are based on the dominating and still growing private entrepreneurship position, have been effectively implemented after 1989. Private sector was the main engine of the economic growth. Whats interesting, private sector has led to 75% of increase in the Gross Domestic Product, and employed 70% of the professionally active polish society. Development of the polish economy throughout the years 1995-2005 After the transformation in 1989, polish economy observed a strong economic growth throughout the years 1995-2005, and recession in 2001-2003 in the meantime. Next years are characterised by the constantly changing growth rate with an emphasis on the expected relatively high rate of growth in the subsequent years. Poland is a country with the big economic dynamics. In concentrates mainly the Gross Domestic Product generation in some Polands areas. Years 1995-2005 belonged to Wielkopolskie, Slaskie, Dolnoslaskie, Mazowieckie, and Malopolskie Voivodeships ( provinces ). Since 1996 it has been a member of the OECD, which unites the richest countries in the world. Economic growth in this year was very slow, however still high. GDP increased by 6,6%, and was one of the highest in Europe. Situation of the polish economy today Polish economy has developed very much after the transformation in 1989, and has become one of the biggest economies in the world ( 6th economy in the European Union, and 21st economy in the world ). According to the OECD IX report from 2006, polish economy is in a good condition, since it joined European Union in May, 2004. Social-economic policy has been positively assessed by OECD, and the country has potential to grow and quickly develop. But the main problem Poland has to get through is high rate of unemployment, GDP is below 45% of the EU average, university education doesnt prepare young people for their potential jobs, too high social transfers, and entrepreneurs still have to face the administrative barriers. OECD report mentions areas which have to be changed in order to make polish economy grow faster. First of all these barriers, such as in the supervision or administrative area have to be lifted for the entrepreneurs, simplifying the taxation system, reducing the parafis cal burden and elimination of the corruption. Next thing to consider is improvement of the economic flexibility, and reducing the start-up costs. However, the latest data, presented by Eurel Hermes analysts, shows that the global crisis from 2009 had a strong impact on the global, and polish as well, economy. External financing gap has deepened, and thus government decided to cover it by liquidating the foreign exchange reserves, which melted by 28% from 2008 until the first quarter of 2009. Polish economic structure corresponds to the economic structure of the well developed countries. 64% of the Gross Domestic Product is generated by the services, 32% by the industry, and 4% by the agriculture. Ratio of exports to GDP is 40%, and thus polish economy is not open enough as the foreign economies of the region. Whats more, it has not been influenced negatively by the global recession, which spread over the trade links. Polish economy has been one of the well developing and healthiest in the emerging Europe for the first half a year of 2009. However, as a country which is dependent on the rest of the world it had felt results of the global financial crisis, especially in the . Value of the Polish Zloty has decreased in relation to the major world currencies. However, according to the statistics, GDP has increased in 2009 by 1,7%. Whats more, Central Statistical Office informs, that the industry labour productivity has increased by 2,4%, with the 5,5% smaller employment growth and increase of the average monthly gross payment by 4,9%. Development of the brewery industry Brewery industry revolution started in the 19th century, when the craftsmen decided to change their profession for the well developing business. Thanks to the improvements in the technological development, focusing mainly the methods of bottom-fermentation development of the beer, which required cooling fermenters. Owners of the smaller businesses decided to give up, and gave place to the technologically stronger plants. These were the times, when Okocim brewery from Brzesk began to take its first steps in this business. Most important for the brewery industry were its first ten years of the 20th century. Polish market was seized by almost 500 breweries. Formulas of the beers have been enhanced, and thus new tastes were implemented. Development of the brewery industry had a significant impact on the beers consumption every beer lover drank almost 35 litres of this beverage. Progress of the beer industry development was stopped by the First World War. It bloomed at the end of the gap between First and Second World War, and gained the similar results that it had in year 1915. During the World War II there were thirty six breweries on the lands that belonged to the General Government ( administrative-territorial entity, created under the decree of Adolf Hitler in year 1939 ). After the war first government, the communist party, decided to take over all of the breweries. There were new enterprises coming into existence, like for instance Kasztelan brewery from Sierpc ( small polish town ), but the political situation of the country was very adverse for this industry. However the state enterprises were doing their best to follow the western standards with the different degrees of success. After the transformation in 1989 polish breweries had to adapt to the new market economy, and therefore were able to show their real potential. Beer has a very long historical background, and it still finds new amateurs all over the world. Technological development, production improvements, and increasing demand for this beverage make its sales increase every year. Moreover, thanks to the innovation in the polish brewery industry and its potential, foreign investors feel more encouraged than before 1989. Global brewery industry Global brewery industry is a business which consists of a few dominating multinational companies and hundreds of other smaller beer producers, such as home made or regional breweries. According to the statistics, there are almost 134 billion litres of beer sold per year, what enriched the global treasury by $294,5 billion in 2006. Such a high revenues global brewery industry owes to the Asian, Eastern European, and African beer fans (http://wyborcza.pl/1,75248,1882229.html). Consumption of the beer increases every year. Canadean firms report shows, that in year 2002 there was almost 1,4 billions hectolitres drank all over the world. This number was said by analysts to increase by 7% in 2005. According to the statistics, predictions have come true and it reached 1,5 billions of hectolitres. This table shows, that Czech Republic is the leader in the beer consumption. Each beer fan from this country drinks yearly almost 157 litres of this golden drink . Republic of Ireland takes the second place with 131,1 litres drank, and Germany third place with 115,8 litres. Poland is said to be one of the most drinking countries in the world. According to these data, its position is not that high, because it takes 18th place with 69,1 litres per each beer drinking Pole annually. Modern brewery market wide opened for the other types of beer selling. Microbrewery is responsible for producing a limited amount of beer, which depends on the region and on the authority. It has permission for making 18,000 hectolitres per year, in order to adjust the production to the predetermined standards required for the regional breweries. Nowadays, the global brewery market leader is Belgian Anheuser-Busch InBev with 25% of the market share. It was taking the third position after SABMiller, the first leader, and InBev which holded the second place. In 1987 its first equivalent, Anheuser-Busch decided to merge with InBev, and this operation has led it to the top in the brewery industry. Its fourteen brands, out of 300, generate almost $ 1 billion annually in revenue (http://www.ab-inbev.com/ ) Overview of the brewery industry in Poland after 1989 Transformation in 1989 has led to intensive changes in the polish brewery industry. They are connected with the increase in the beer consumption, and production concentration in the newest great breweries. Looking back at the changes that were implemented in the polish economy after 1989, and comparing them to what the former government has achieved between years 1945-1989, we can observe a positive influence of the new political system and thus potential and opportunities to increase growth in every area. Brewery industry in Poland had experienced a violent sales growth between 1994-2000, and then the consumers slowed down their beer consumption. But this situation did not have any negative impact on its further development. On the contrary brewery market is still developing and growing, and high operation profits have been observed in this branch. There are four main and few local brewery companies operating on the polish market ( and their market shares in %; data for year 2009): Kompania Piwowarska ( Brewing Company; brands: Tyskie, Lech, Zubr ) 45% Zywiec Group ( brands: Zywiec, Warka, Tatra ) 35% Carlsberg Poland ( Carlsberg, Okocim, Harnas ) 13% Royal Unibrew Poland ( Lomza, Strzelec ) 4% Other 50 breweries; with below than 10% of the market shares, are Belgia from Kielce, Perla from Browary Lubelskie, and Brok from Koszalin. ( there are 50 small breweries in Poland ) (http://www.ejpau.media.pl/volume7/issue2/economics/art-10.html) Comparing the situation on the market from the last year to year 2008, we can observe a diametrical changes that occurred in the meantime. There were three main players on this market two years ago: Kompania Piwowarska ( 41% ), Zywiec Group ( 34%) , and Carlsberg Poland ( 12%). Royal Unibrew joined them in 2009. As we see, market shares of each of them have increased at least by 1% ( Carslberg Poland and Zywiec Group ), and by 4% ( Kompania Piwowarska ) after one year. Situation on the brewery industry today There are two fields which characterise the todays brewing industry: Global aspect, where most of the large breweries groups decide to merge Regional aspect In this case small and medium-sized brewery companies start to actively operate on their market and therefore develop a wide range of products which have their roots in the territory they come from Nowadays the global brewery market offers its consumers almost 1,5 billions of hectolitres. In year 2003 the leader and the best beer producers market on the global brewery market and was Anhauser Busch, with the almost 130 millions of beer hectolitres sold all over the world. SABMiller took the second place with 125 millions of hectolitres sold, and third place belonged to Heineken with 99 millions of hectolitres sold. In 2010 two breweries decided to merge: Belgian InterBrev and Brasilian Ambev. According to the analysts predictions, effect of this merge will lead to the annual sale of 190 millions hectolitres in the future. Introduction to the Royal Unibrew Poland History of the company Royal Unibrew was the local leader in the brewery market, but during its 150 year old existence it has becomethe second largest brewery group in Denmark. It has been operating on the European brewery market since 1856, however the name of the company is of recent date. Two companies, Faxe Bryggeri A/S and Jyske Bryggerier A/S (Ceres Bryggerierne and Thor Bryggerierne), operating on the Dutch market in the 80s wanted to grow stronger and thus become leaders in the brewery industry in Denmark. They decided to merge in 1989, and changed the name for Bryggerierne Faxe Jyske A/S, but the final decision was Bryggerigruppen A/S in 1992. The company is listed on the Copenhagen Stock Exchange since 1998, and one forth of its shareholders ( 14,000 of all ) are foreigners. Now, Faxe, Ceres and Thos complemented each other perfectly: Faxe was strong in the retail trade and on soft drinks and lager beer with nation-wide status. On the export side, Faxe was traditionally strong in the German, UK and Swedish markets Ceres and Thor manifested themselves with strong beer and special products in Jutland and in restaurants and bars. Ceres strongest export strongholds were Italy and the Caribbean. In the beginning of its foreign expansion Royal Unibrew focused Italy, Germany, and the Carribean as its first export markets. Strong brands of Ceres have made it a leader among the imported brands in the Italian market. Its product Der Grosse Dane has won the hearts of the German society. There are three markets Royal Unibrew takes into consideration: The Western Europe Market consisted of the beer and juice markets in Denmark, Italy, Germany, and Cross-Border Trade The Eastern Europe Market consisted of the beer, juice and soft drinks markets in Lithuania, Latvia and Poland Malt and Overseas Markets international markets for malt drinks, beer and soft drinks exports to markets where there are no companys representatives Royal Unibrew decided to invest in Poland in the early 90s, and then started exporting Faxe beer from Denmark to Poland. It expanded the business in Poland in 1994, created a trade-distribution company and named it Faxe Poland LLC. Next step it made was purchasing its first breweries in Jedrzejà ³w and Koszalin in Poland in 2005. Royal Unibrew is the second alcohol producer in the Baltic states, and the largest Scandinavian alcohol exporter. There are four breweries on Denmark, three in Poland ( Strzelec in Jedrzejà ³w, Strzelec/Brok, Lomza Brewery, Sagittarius/Brok, and half of the shares in Perle ) and one non-alcohol plant in Latvia. Companys position on the market Royal Unibrew Poland is the fourth biggest brewery company on the polish market ( after Kompania Piwowarska, Carlsberg Poland, Grupa Zywiec S.A. ) with the 3% of market shares.. http://www.google.com/search?hl=enrls=com.microsoft%3Aen-gb%3AIE-SearchBoxrlz=1I7ADSA_enq=rynek+piwowarski+w+POlsceaq=faqi=oq= Royal Unibrew has been operating on the global market for 150 years already, and it focuses mainly the regional brands. There are thirteen breweries and one plant for the non-alcoholic drinks production. Polish branch of Royal Unibrew implements the strategy that involves the development of the strong regional brands. Company has been searching for many years for brands which are heavily related with their regions and liked by their consumers. Therefore the main Royal Unibrew Polands regional brands are Lomza, Brok, and Strzelec. Company invested in year 2009 in the development of Lomza brand. Lomza has joined the Royal Unibrews strategic brands portfolio, as one of its strongest brands in the polish market. With almost 40 years old tradition, it has the biggest potential among Royal Unibrews brands. Lomza has many loyal consumers, and it is very popular in the north-east part of Poland. Thanks to Lomza brand Royal Unibrew Poland has a gained a strong position in the north-east region, Baltic Coast in the area of Central POmerania, and in the south: Malopolska and in Silesia, close to Rybnik town. Company has observed the Lomza brands increasing presence in the Warsaw area, and in the commercial networks in whole Poland. CHAPTER 3: RESEARCH AND DESIGN ON METHODOLOGY The Research Background The aim of my research was to find out how the strategy makes company successful during its expansion to the foreign market. Royal Unibrew is a Dutch global company, and I decided to focus its polish branch. The reason for this approach is that the management board from Warsaw and people living and working in this city are more accessible for me in order to get an appropriate data for my research. I had a possibility to have a closer look on the different types of data that I was provided with, and thus describe them in my MA thesis, and answer the stated primary and secondary questions: Primary How does the strategy influence the Royal Unibrew international success? Secondary What motivated Dutch to invest in brewery business in Poland? What were the main entry barriers, that Royal Unibrew had to deal with? How has the strategy influenced the current position on the market? Deductive approach has been undertaken in this research. Qualitative Research Method Approach ( bardziej zglebie temat niz zwykle suche dane, subiektywne poglady ludzi ) This approach has helped me in gaining detailed data about situation of the Royal Unibrews alcohol products on the polish market, and deepen it by considering different different approach methods. Face-to-face interview with Mrs Beata Pawlowska ( CEO of the Royal Unibrew Poland ) and survey among beer consumers of a different age and gender were required to make this analysis better understood. They were asked about the motivations behind choosing the given beer brand. Customers choice is driven by the prepared strategy, which is implemented by the company and thus the good advertisement. I took a closer look at the information covered in the magazines and newspapers articles about the brewery market in Poland, subjective opinions of people, and internet different latest data sources were taken into consideration as well. They will help me support the data I gather for my thesis research. Poland is an attractive country for different types of investments. Dutch branch of Royal Unibrew found an opportunity for extra revenues after fall of communism in Poland in 1989 and thus open up for the developed western side. It had to adapt to the brand new culture and A larger group of respondents was helpful and thus I could have a more clear view on the beer demand from the practical side. However, with the respect to the scheduled time of Mrs Beata Pawlowska and beer consumers, in accordance with Saunders, Lewis and Thornhill ( 2000 ) all ethical issues had to be considered during the interview. When it comes to the consumers opinions, they were relatively similar. They appreciate Lomza beer, because it tastes more bitter than Zywiec, Warka, or Zubr. They said that the more bitter is the chosen beer, the more masculine is the person that drinks it. I asked also a seller working in the local area shop ( Jago in Warsaw, Bielany district ) about the beer which is more appreciated by the customers. According to their opinions price of the product is very attractive ( Lomza 3 zl, Zywiec 3,50 zl, Warka 3,70 zl ), and thus they are more eager to buy it. Lower price actually does not result in the clients suspicion towards the beer, because they dont really care about its quality. Zywiec and Warka are considered often by both genders in the age between 20 and 45, however there appeared a strong increase in the Lomzas sales. This is confirmed by Mrs Beata Pawlowska: Within ten months in year 2009 we have increased our sales by 4%, and I can say that we have closed the previous year with the 5% increase (http://www.poranny.pl/apps/pbcs.dll/article?AID=/20100121/REGION99/794675231). Lomza beer is sold in 500 ml bottles, and interviewed people mentioned that thanks to its shape it is easy to handle and therefore they enjoy it more while drinking. They put an emphasis on the beers association with the summer, when it easily quenches thirst. Taste of bitter beverage makes them feel relaxed. This means, that the value of the Royal Unibrew Polands products gained importance in the consumers eyes. Moreover, distribution and sales increase of the Lomza beer has been supported by the marketing actions and TV campaigns in the whole Poland. Frequent promotions and low prices catch customers attention, and So the results are positive for the company. Data Collection I collected the data by interviewing CEO of the Royal Unibrew Poland, accidental people, the local shop seller, and searching through the internet database. Sample group was chosen for this approach, and both genders were asked different questions that were strongly connected with the companys strategy. I focused a non-standardised unstructured interviews, where the data needed for the research could be analysed in-depth. I followed Sauners, Lewis and Thornhill ( 2000 ) where they inform that the sample group should have an opportunity to talk freely about the area of the chosen research. Non-directive approach was taken in this case. This method is good for the area of my research because it helps me gain a